Your brand has a lot to gain from having a solid social media marketing strategy. Discover four great reasons why social media is not overrated and may actually be underrated.
Some things in life are overrated. Social media marketing is NOT one of them. But, why does social media sometimes get a bad rap? Usually, the bad press stems from people jumping into social media without a strategic plan and not seeing the return they had hoped for.
The social media landscape is competitive. Without a thoughtful and well-organized plan of action, you may fall deep into one of these four pitfalls. This doesn’t mean that social media marketing isn’t effective, however. All it means is that you need a new approach.
In this article, we’re going to share four compelling reasons why social media marketing is far from overrated. In fact, in our humble opinion, it may just be underrated.
Get your brand in front of a large, targeted audience fairly quickly.
Years ago, if you wanted to get your brand in front of your customers, you would have to invest in costly or time-intensive advertising methods. This could mean standing on your feet all day at a trade show event or mailing out postcards to everyone in your zip code. Today, you don’t have to advertise to the general public. You can leverage social media to target a highly specific audience – and you don’t have to leave your office to do it.
Social media continues to get better and better with its targeting capabilities. If you’re just starting out, you can throw down a small amount of money and show your ads to people that fit your personas based on demographics, interests, and more. With the built-in analytical tools, you can identify how well your ads are performing and make adjustments as needed.
Maybe you won’t walk away with a bunch of new sales after advertising on social media. (Maybe you will.) But, you can start planting the seeds and increasing brand visibility on a shoestring budget.
Get people talking about your brand. All conversations count. If you don’t like them, change them.
A strong social media marketing strategy gets people talking about your brand. Brand advocates can educate others on what you have to offer and increase the chances for a sale. People tend to trust what others have to say over paid advertising, so these opinions are more valuable.
Not only do potential customers have something to learn from this dialogue, but also, so do you. No product or service is perfect from the start. Improvements are always being made based on customer feedback. One of the fastest, easiest, and most accurate ways to understand your customers is by engaging in online conversation. Ask questions, read the comments, and be objective about the feedback you receive.
Open, honest communication is one of the greatest benefits of social media marketing. You have plenty to learn, plus you can stay connected to your customers and show them that you are always listening. If you don’t like what’s being said about your brand, change the direction.
Be an effective storyteller with video, images, status updates, filters, and more.
Storytelling is one of the best ways to share your brand’s mission and connect with customers on a deeper level. With social media, telling a story doesn’t have to be complicated. The tools and features allow brands to seamlessly share their stories in a natural and compelling manner. Raw, honest narratives connect most with people, so there’s no need to go above and beyond to impress your audience.
For example, a story can be told using a beautiful image and filter. As long as the image is impactful and clear, it doesn’t need the bells and whistles. Hashtags are great for enhancing storytelling campaigns. By including the same hashtag with each related post, you can keep the story organized and your message clear.
Social media, on its own, is free. It costs money to promote posts, but you have complete control over these costs.
We like to say that social media is mostly free. It doesn’t cost anything to set up a profile or maintain it with authentic images, short videos or engaging posts. Over time, your profile will come to life without having to invest anything more than your time and creativity. If you’re at a loss for what to post, consider all of your options: social media takeovers, viral campaigns, contests and giveaways, live streaming, and more. The possibilities for content are endless!
Organic posts don’t see nearly the traffic they used to, so paying to promote them is part of having a solid social media marketing strategy. The good news is that there are many options to target specific audiences, so you can get your content in front of the right people without having to pay exorbitant advertising costs. Better yet, you can monitor your campaigns and make adjustments so that no dollars go wasted.
There is no magic formula for excelling on social media. It takes time and patience to see results. That said, social media marketing is NOT overrated and needs the appropriate resources to be impactful.