Did you recently hire a partner marketing agency to recharge your marketing campaigns? Discover the best ways to work efficiently in this new relationship.
If there is one way to take your marketing efforts to the next level, it’s hiring a partner marketing firm. Choosing an agency to fill this role takes time and patience. You must define your service needs, develop a vision for success and identify a firm that can meet your goals. Once you find the perfect partner, the work is not done. In fact, it’s just getting started.
The agency you’ve chosen is responsible for delivering great results, but they can’t do it alone. You also play a role in reaching your goals. The partnership is a two-way street, with both parties having something valuable to offer. Just as you’ve entered a partnership with the marketing agency, so have they with you. Knowing that you are both invested, what are some of the best ways to work together?
Below, we share our favorite tips for working efficiently and effectively with your partner marketing agency. This is one relationship that always pays off!
Treat Them as Your Partner
When first working with an outside firm, it’s instinct to “protect” some information. However, putting up barriers will only prevent the relationship from reaching its full potential. Invite the agency in to see how your business operates. Share with them your highest goals and biggest fears. The best marketing firms will be eager to know this information.
Putting it all out on the table allows your partner to learn your business from the inside out. Their role is to help you become a better brand. It’s also worth noting that some of the best, most creative marketing campaigns come from true partnerships. In other words, don’t be afraid to share even the shortcomings of your business.
Give Them the Inside Details
Your organization is complex, and the best person to explain these intricacies is you. YOU are the expert when it comes to your business. Your partner agency is an expert when it comes to creating great marketing campaigns.
Be proactive with sharing information. Gather up documents, resources, style guides, etc. for the agency to review. Consider some of the software and tools you already have and how they can be utilized. And, if the agency asks for information such as FAQs or statistics, get it to them as quickly as possible.
Trust Their Best Judgement
Even though you are equal partners, there are times when you have to trust your firm’s judgement. This is what you hired them for, after all. Sometimes things might look unorthodox, but if you believe in your partnership, keep an open mind. Remember, your agency partner wants to see you succeed just as much as you do.
It’s also important to realize that it takes time to see results from marketing. Your partner may suggest a series of inbound marketing efforts such as blogging, email newsletters and display ads. You may not see the effects overnight, but there are benchmarks that the agency is paying attention to.
Stay on Top of Meetings
You are the client and you deserve a great working relationship. That said, you must recognize that your marketing firm is working with other clients, too. This doesn’t mean that you should settle for mediocre service or slow response times, but it does mean that you have to be thinking into the future. Springing things on your agency at the last minute isn’t fair to you or them.
To stay organized and ensure that your campaigns are aligning with your goals, take advantage of every meeting or consultation that is offered. Plan ahead for the discussion and be prepared to discuss ideas and plans for future campaigns. Together, you can plan an agenda that is structured and effective – with no surprises.
Hiring a partner marketing agency to help you reach your goals is an effective way to recharge your marketing efforts. Through this partnership, you also get to network with other people who can leave an impact on your brand. But, just like any relationship, both sides need to serve as equal partners. Keep your partnership positive and open to achieve the best results.