Customer Service as a Marketing Tool
Author: Aimee Mnich, Content Strategist at Semgeeks Digital Agency Did you know that one of your best marketing tools is right underneath your nose – customer service! Your customer service efforts can make or break your relationships with people. Roughly one-third of Americans say they would stop doing business with a company after one bad […]
How to Utilize Influencers in Your Digital Marketing Strategy
To create an effective influencer marketing campaign, you need to work with the right team of influencers. But where exactly do you find great influencers and how do you incorporate them into your marketing campaigns? Well, you have more freedom and flexibility than you think! At one time, influencers were limited to celebrities and a […]
How to Write Shareable Content
Creating content for your brand is a big task that requires many resources. To ensure you get enough eyes on your content, it needs to be shareable. Shareable content quickly spreads around the internet and provides maximum exposure to the brand behind the ideas and information. Fortunately, there are plenty of ways to create shareable […]
4 Marketing Tools Your Company Needs to Use
Some marketing tools are more important than others. But, with so many attractive tools available, how do you choose which ones to implement into your business? Luckily, we’ve done the research for you and discovered four marketing tools that we believe every company should have access to. 1. Marketing automation software If you plan on […]
BrandBowl: We’re here for the commercials
The Kansas City Chiefs may have won the match, but which brand won the hearts of the nearly 100 million people watching the game last night? See team AMA New Jersey’s recap of the most praise-worthy commercials aired during Super Bowl LIV. And incase you missed it, click below to watch AdWeek’s 2 minute Super […]
How to Make the Perfect Infographic
Infographics are incredible assets to your content marketing strategy. They are fun to look at and easy to consume, which is why people love them. As you know, when people enjoy something, they’re more likely to share it with others. This means that one infographic can reach a wider audience and have the potential to […]
Activate Your Brand with Experiential Marketing
Experiential marketing is gaining popularity among brands in an effort to break through the digital clutter and reconnect with consumers by creating value through unique experiences. “Experiential [marketing] is a uniquely fast and effective way to build brand awareness through one-to-one connections with consumers. It engages all five senses, sparking emotions that form lasting memories […]
Navigating Destination-based Marketing
Waze and Google Maps are setting their sights on destination-based marketing. Destination-based marketing allows mobile marketers to reach consumers on-the-go with location-based advertising. With store visits on the decline globally, retailers and restaurants need a new way to drive consumers to their storefront. Sponsored locations and paid listings populate when people use the app to […]
Recap: #DMWF North America
The Digital Marketing World Forum (DMWF) prides itself on its global brand speaker line-up and the latest case studies within digital marketing, and it did not disappoint! AMA New Jersey had the pleasure of attending #DMWF North America in Brooklyn, NY on September 11 and 12. Read key insights and highlights below: Content & Digital […]
Recap: #DMWF Data & Disruptive Tech Track
AMA New Jersey had the pleasure of attending #DMWF North America in Brooklyn, NY on September 11 and 12 to exploring the future of digital marketing technologies. Read key highlights by Jamie Jurgaitis, AMA VP Business Intelligence, from the Data & Disruptive Tech Track below. This is the first DMWF I’ve been to. I can […]
