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Signature Series: “Social Employees: The New Marketing Channel” (#AMANJSS)
October 6, 2016 @ 6:00 pm - 8:30 pm
Social employees are the most effective messengers of your brand promise. Organizations of all sizes from start-ups to global giants are looking for a competitive edge, a way to amplify their brand’s voice and create a more dynamic, authentic marketing strategy. Social employee advocacy marketing is a cost-effective solution that complements traditional marketing approaches. In this rapidly growing arena, organizations can expand their reach and build value by empowering social employees to engage directly with their brand’s most valuable resource: their customers.
Companies of all sizes are investing considerable resources toward building a workforce of engaged brand ambassadors. Activating social employees can unlock your brand’s true potential. Will explain the what, why, and how of activating social employees.
8:30 pm Wrap up and close