Marketing Analytics & ROI (#AMANJMAB)
June 16 @ 8:00 am - 4:00 pm
An AMA NJ Marketing Accelerator Bootcamp (#AMANJMAB)
THE STRUGGLE IS REAL. Big Data. Marketing Analytics. Return on Investment.
- How do you keep your marketing strategy ahead of the curve when it comes to measuring success?
- With the overwhelming list of “bells and whistles” now available in today’s marketplace, what metrics will have an impact when making a business case for next year’s marketing budget (and how do we capture them)?
- What type of measurement tools should we be focused on in the coming years?
These are just a few questions that today’s marketer is challenged with on a regular basis. But who has the time (or the resources) to find the answers?
You asked. We listened.
In an AMA NJ survey, the #1 ask for event topics was a deep dive into the world of marketing analytics and the effective measurement of ROI. And more importantly, takeaways that could realistically be applied in our work environment.
Join us Friday, June 16 and learn from experts at the top of their game.
Vice President, Channel Marketing at AT&T
Tableau Software Alliance Partner
Alteryx Solutions Partner
President at DecisionViz
Jim Lenskold Marketing ROI Author/Expert Managing Director at Lenskold Group, Inc.
Chief Analytics Officer at Javelin Agency (Omnicom)