As a leader on the Board of Directors, what is your personal mission for success?
I love the work that we are doing in programming and the fact that we aren’t afraid to try new things or take some risks. There is no doubt that AMA NJ has the best programming out there and in 2018, we have a few new events that I know will truly “wow” our membership.
What advice would you give someone entering the marketing field today?
Seek out mentors at all career stages. I truly value those who assisted me with difficult career decisions and guided my path along the way. I can say with confidence that I would not be in my current position without them.
What is most rewarding about your job (what makes it all worthwhile)?
I am lucky enough to have a career that includes both of my passions – marketing and making an impact in the community! As a nonprofit marketer, I utilize my skills and expertise to promote an organization that is having a measurable impact on the lives of so many. It is rewarding to know that in some small way my work is transforming lives and making the world a better place for its most vulnerable citizens.
What is the biggest challenge you face in marketing?
Working with a limited budget and increasing year over year ROI.
What’s the next skill or knowledge set you want to add to your repertoire to make you a better marketer?
Working harder to stay on top of marketing trends. With technology and seemingly endless innovation, marketing is one area that’s constantly changing. My resolution for 2018 is to read more and sign up for at least one workshop or webinar each month to help keep me up to date with emerging trends.
How do you keep a healthy work/life balance?
Saying no! I used to say yes to everything even if it didn’t fit into my schedule or personal/career goals. Functioning like that left me with little quality time to spend with family and friends and feeling like I was working hard yet accomplishing very little. I learned a few years ago that saying no gives me the time to focus on what is truly important to me – family and friends, career and my volunteer with with AMA.
What is a fun fact about you that most people wouldn’t know?
I was an international flight attendant for Delta Airlines for a little over 4 years right out of college. That job gave me invaluable skills in customer service that I still utilize toady on a daily basis.