Instagram is an excellent tool for marketing your business, but many people are still unsure of how to use the platform effectively. If you’re in this boat, we have a few helpful tips to share with you.
Before we get started, we assume that you have an optimized business account set up. If not, you can get some pointers here. Once your account is established, follow these tips to successfully market your business on the social network.
Create Popular Instagram Posts
Like your other social media channels, you should have a content strategy for Instagram. Instagram is a visual platform, so it’s not just the copy that requires attention. You also need highly engaging visuals to share with your audience.
Use photos to draw attention to your products and services without being overly promotional. Your goal is to develop relationships with your followers, so you want to fill their news feeds with beautiful images and short videos. When customers are ready to shop, they’ll think of your brand first.
Choose High Quality, Consistent Photos
People scroll through their Instagram feeds rather quickly. A blurred or poorly cropped photo misses an opportunity to engage with followers. Be sure that all images are high in quality and sized correctly.
Automatically, Instagram makes images square within a 612 x 612 pixels frame. In Photoshop, you can adjust the size of your images up to 1024 x 1024 without affecting quality. Always choose crisp, clear photos and save them at a large size.
Also, Instagram has some of the best editing tools around. Using the tools and filters, you can enhance the colors and moods of your photos. Bright, light-colored images receive more engagement than darker photos, as do images with blue as the main color. While it’s fun to play around with all the tools, we do recommend having a similar aesthetic and feel to your photos.
Attract Followers with an Offer
Quality, consistent photos develop a brand image that makes people more willing to do business with you. But, there’s nothing more motivating for people than an enticing offer. This offer could be a discount, free trial period, or exclusive access to a sale. You can also do an Instagram contest or giveaway to draw engagement on your channel.
People are more willing to take part in contests and giveaways when they feel their odds of winning are better. Make your promotions “Instagram exclusive” to support this idea, and consider offering more than one prize. Allowing multiple winners gets people more interested.
When creating offers, follow the same practices as you do when posting standard photos. Choose a high quality image, use editing tools to your advantage, and add compelling messaging. Tools like Over or PicLab give you the freedom to choose the font, messaging, and positioning of your text.
Give Followers Incentives for Sharing Your Posts
The Instagram community is all about staying connected, so there is nothing wrong with incentivizing followers to share your posts. Tie the incentive to your business so that it’s relevant and supports your sales goals. For example, if you sell baseball sports equipment, offer a discount on equipment for those who share your post. You can give bonus rewards to those who like and follow you on Facebook and Twitter as well.
Remember, quality matters over quantity. While you can get a lot of new followers this way, your hope is that you get qualified leads. If you like the idea of rewarding people, you may want to consider collecting email addresses in exchange for exclusive content or a trial offer. This way, you get people who are truly interested in hearing from you.
Reach Out to Instagram Influencers
Instagram influencers are the key to success on social media. Instagram influencers are people who are influential to a targeted group of users. Because their followers like and trust them, they are more willing to listen to their reviews and suggestions.
If your company sells baseball equipment, you’ll want to connect with people who have an interest in the sport. This way, you can get your equipment in front of a highly targeted audience. You can learn more about Instagram influencer marketing here.
Bonus: Any time you run a campaign, whether it’s an Instagram influencer campaign or an exclusive offer, use a hashtag to draw more attention your way.
Instagram has impressive numbers. Over one billion people use the site, with 80 percent of them coming from outside the United States. If you’re ready to market your business to a wide and diverse audience, Instagram is the place to do it.