Super Bowl LIII: Big Game, Bigger Marketing

>>Super Bowl LIII: Big Game, Bigger Marketing

Super Bowl LIII: Big Game, Bigger Marketing

With the biggest football game of the year just two weeks away, excitement is building as major brands seek a viral victory on game day. Reports show commercials are selling for more than $5 million per 30-second spot with over 90% of inventory sold. Do your homework with AdWeek’s Super Bowl LIII Ad Tracker, including a comprehensive listing of all confirmed advertisers, teasers, and news before the big game. No spoilers? Avoid the teasers and check out AdAge’s five trends to watch out for in Super Bowl LIII.


Twitter | #BrandBowl53

Twitter is bringing back ‎#BrandBowl for Super Bowl LIII! Now in its second year, #BrandBowl is a Twitter hosted competition recognizing brands that drive the most engagement during the big game. According to a 2017 comScore Media Metrix report, Twitter experiences a 19% increase in unique visitors during the big game, while competitors often see a decline.

Starting January 21, users will be able to opt in to a Twitter subscription service by liking a Tweet from  that will notify them when new spots air in real time during the game. On game day, subscribers will receive automated notifications after each quarter with a Twitter Moment that will feature the ad spots that aired that quarter. After the game, users will get a final notification alerting them to explore the winners of .

Who can compete? The contest is open to all brands on the platform.

#BrandBowl53 Winners will be broken into the following categories:

  • ‎#MVP: The brand with the highest percentage of all brand-related Tweets during ‎#SB53
  • ‎#Blitz: The brand who drove the highest velocity of most Tweets-per-minute
  • ‎#Quarterback: The brand with the most Retweets on a single Tweet during ‎#SB53
  • ‎#Interception: The brand without a national TV spot that drove the highest percent of brand conversation
  • NEW  ‎#VideoReplay: The brand who drives the most video views

Winners will receive a suite of exclusive ad products and custom consumer research opportunities to fuel their future Twitter campaigns in 2019. For full rules, guidelines, and entry details, click here.

Monday Morning Quarterback: Marketing Lessons from the Sports World

Executive Marketer | February 6, 2019

Join IABC New Jersey and AMA NJ Executive Marketers for a panel discussion playing the Monday Morning Quarterback—sharing insights on brand objectives and rationale on this year’s most effective and entertaining ads from the Big Game as well as broader successes in sports marketing.

We will cover:

  • What communicators and marketers can learn from his year’s Big Game
  • Providing specific examples of brand goals, marketing messages and key measures of success
  • What makes sports marketing effective and what is just entertainment
  • Broader insights into the global sports marketing world and how promotional concepts can translate across traditional marketing and communications
  • The process from concept to trial, commercialization, execution and measurement
  • View and discuss ad examples from the Big Game
  • And more!

Wednesday, February 6, 2019
6:00-7:00 – Networking, food and drink
7:00-8:30 – Panel Discussion and Q&A

Fairleigh Dickinson University
Monninger Center/Library – The Orangerie
285 Madison Ave
Madison, NJ 07940

About our Panel:

Jason Blake, Newhouse
NEWHOUSE’s Chief Marketing Officer Jason Blake has been connecting brands with consumers for 20 years, having developed integrated marketing strategies and creative experiences for Fortune 500 companies to start-ups. He was most recently at Jack Morton Worldwide where as Vice President, Business Development, he expanded the agency’s portfolio in entertainment and sports. Jason’s agency background includes roles with MDC Partners, GroupM Entertainment & Sports Partnerships, MEC and Strategic Agency. He’s developed consumer engagement programs for Anheuser-Busch InBev, AT&T, Bacardi USA, EA SPORTS, Hershey’s, IKEA, LaCroix Water, L’Oreal, Marriott, Scotts Miracle-Gro, Turner Broadcasting, VH1 and Yahoo! Sports. Jason’s through-the-line marketing experience includes branded content and marketing roles at ESPN and Disney Internet Group, where he was involved with the initial iterations of

Sandy Becker, Rutgers Business School
Sandy Becker’s background includes experience in Product Management, Marketing Communications, Sales Management, Instructional Design, Training Development and Project Management. He has worked in the biotech, pharmaceutical, telecommunications, financial services, and broadcast industries. Sandy has held roles in telecom and pharma industries as Brand and Sales manager responsible for brand evolution, developing marketing programs, executing market research and brand launch strategy. At Rutgers Business School he teaches several graduate level courses including brand strategy, marketing management, marketing strategy, consumer behavior and services marketing. Sandy has been a presenter at a variety of trade shows, SHRM events, and industry conferences.

Christian Borges, true[X]

Christian Borges spent the last 15 years immersed in the world of marketing and communications, during which time he’s been at the forefront in developing social media and digital brand reputation strategies from a 360 degree approach, working with multi-disciplinary teams (creative & technology, media planning & buying) to develop campaigns that connect and engage consumers both online and off. Prior to working at true[X], Christian established and managed the Marketing department at MRY (f/k/a Mr Youth), and was VP of the Digital Communications/SMPR department at Deep Focus, where he developed integrated social media brand channel strategies and tactics for all clients across entertainment, mobile and CPG account.

By |2019-01-20T22:04:09-05:00January 20th, 2019|Categories: Featured|0 Comments

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