There is no question that today’s consumers are visual people. On Twitter, 82% of people watch video content. More than 500 hours of videos are watched on YouTube each day. And, 45% of people on Facebook watch more than an hour of videos each week. While video marketing is not a new tactic, it can take time for brands to find their sweet spot.
Below are some ideas on how to use video content to increase followers on social media. Be sure to split test your elements, as this will help you learn about the content your audience favors most.
Share Your Unique Brand Story
Consumers aren’t interested in perfection. They want to hear real brand stories that are honest and transparent. Additionally, consumers like to support ethical companies. They don’t want to throw their money away, so they look for brands that sell good products and use their earnings to better the world.
By creating video content, you can share the ways you give back to your community and the causes you support. Be sure to use real people in your videos (not actors), such as the founder of your company, your employees and your customers. After watching the video, viewers should feel like a part of something bigger, prompting them to follow you on social media.
Connect with On-the-Go Consumers
Out-of-home advertising (OOH) refers to any visual media that is found outside the home. This type of advertising used to include billboards, benches and bus shelters, but today, it includes all types of online media. As more people have the opportunity to interact with brands on the go, it only makes sense to try and reach them here.
Thankfully, video content makes this possible. Videos are easy to consume on the go, making people more receptive to receiving and watching them. Plus, thanks to advances in scanning and tracking programs, you can target people with the right content at the right moment. Delivering targeted, helpful and interactive content will increase your follower count, as this is the type of content people don’t want to miss out on.
Build Out Your Social Media Pages
Social networks are transitioning to more video content, prompting brands to change their content marketing strategies. The good news is that creating and sharing video content has never been easier. Facebook, Twitter, Instagram and Snapchat have all introduced their own set of video features. You can use these tools to create engaging videos that have your follower counts going up.
Also, don’t forget the power in creating live videos. This type of content does well on social media and gives you the opportunity to showcase your brand in a different light. Use these videos to answer questions, provide a behind-the-scenes experience or show sneak peeks of new products. People love to be the first ones to know about things, so drop in some first-look videos and you’ll have new viewers in no time!
Generate Authentic UGC
UGC (user-generated content) is growing more popular thanks to its trustworthiness and authenticity. This type of content is great for social media because your followers can only hear from your brand so many times. If everything comes from the top, people will start to tune out your messaging. UGC mixes things up and shows your followers how real customers enjoy your products.
To get more UGC, you’ll likely have to ask for it. For example, you can request that customers share a picture of themselves using your products. This way, your followers will see that your products are a solution to their problems. Better yet, UGC gives you fresh content to work with, diversifying your content strategy. Don’t be afraid to offer an incentive to those who participate, such as being entered into a drawing.
If you are looking to increase your follower count on social media, the world of video content has plenty to offer. When done right, you’ll be able to increase followers with genuine, interactive content that can be consumed on the go.