Some marketing tools are more important than others. But, with so many attractive tools available, how do you choose which ones to implement into your business? Luckily, we’ve done the research for you and discovered four marketing tools that we believe every company should have access to.
1. Marketing automation software
If you plan on sending out emails from your business, you’ll need some type of marketing automation tool like MailChimp or Constant Contact. This type of software allows you to send emails to subscribers based on certain times or actions.
For example, if a customer orders one of your products, your automation platform will automatically send them a confirmation email and shipping update. This communication is important for building trust and deepening relationships – and you don’t have to lift a finger!
Here are the benefits to using marketing automation software in your organization:
- Reduce staffing costs. By setting up lead nurturing and marketing campaigns, you can easily communicate with your prospects. In just a few short months of building campaigns, it’s possible to send out thousands of emails a day on autopilot.
- Increase revenue. With more emails going out, you have endless opportunities to upsell and cross-sell more products to your customers. When combined with better lead management, you should see increased ROI and customer lifetime value.
- Greater productivity. Marketing automation allows you to get more work done in a shorter amount of time. Instead of having your staff spend time on repetitive tasks, they can funnel their energy in other things like working with customers.
2. Content marketing platform
Creating content is important for all businesses because it’s the easiest and most direct way to communicate with your customers. However, do you know how to reach your target audience? Do you know what type of content to create? How about what topics and mentions are trending?
You can learn all of this information by using the right content marketing platform. For example, BuzzSumo lets you generate ideas, create high-performing content and monitor your performance. You can even discover influencers who will help you promote your products and services.
Hootsuite is another tool worth considering – the difference is that it’s focused on social media. Using Hootsuite, you can schedule posts, identify influencers, reply to comments and mentions and manage multiple social media profiles. You can even use Hootsuite to monitor conversations on social media about your brand or industry.
3. Web analytics tool
When it comes to analytics tools, Google Analytics is the gold standard. It’s free and offers all the tools you need to analyze data for your business. But, there are other analytics tools that you can check out if you feel overwhelmed by Google Analytics. These include Outlier, Matomo, Woopra and GoSquared.
Regardless of the analytics software you use, you can expect the following benefits:
- Get to know your customers.
- Make sense of the data you collect.
- Evaluate the performance of your marketing, content, products and more.
- Process and share your data.
- Build a holistic view of your business.
4. Web crawling tool
Another tool we recommend is a web crawling tool. Website crawlers move through your website’s URL to analyze and audit technical and onsite SEO. This way, you can find broken links, temporary and permanent redirects, duplicate content and URLs blocked by robots.txt, noindex, nofollow and canonicals.
The purpose for having this tool is to identify issues that could be hurting your SEO. If there are technical issues, your website may be excluded from relevant search results. This will make it hard for people to find you! Thanks to tools like Screaming Frog and Octoparse, you can save time and money from having to hire a professional data analyst and ensure there are no technical issues with your site.
Conclusion
Running a business comes with a full list of responsibilities, so it’s never a bad idea to have some tools on your side. We highly recommend all of these tools for businesses small and large. They will help you keep on top of your content, your audience and your website while staying within a reasonable budget.
Author: Cassandra Boyce
