Social video marketing is one of the most popular marketing tactics available right now. According to an article by Sprout Social, “Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year.”
It’s imperative for businesses to begin using social video marketing in their marketing strategy and there are many ways to improve the content you are posting in your social video marketing. Video marketing really gives business owners the opportunity to connect to their ideal clients and customers. By using social video marketing, your buyers have an opportunity to see the face behind the company which is what really matters most these days.
Here are a few guidelines to follow if you’re trying to improve your social video marketing:
Define your goals
What are you trying to accomplish with your video marketing and what is your direct message? It’s important to define your goals within your social video marketing in order to determine how you can effectively promote your content. Whether you’re looking to inspire people, showcase your expertise, or explain how to use your products, it’s important to to figure out what you’re trying to achieve. It’s also important to determine if you’re looking to increase sales, increase your social media followers or even bring more people to your website to buy your product. Make a list of goals that you really want to accomplish and make sure you’re measuring these goals with your team and within your video marketing strategy.
Figure out which social platforms you want to use
“By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.” The majority of this traffic comes from many social video platforms. If you’re thinking about improving your company’s social video marketing, you’ll want to see what top players are out there and which platform is right for you.
Just to give you an idea, here are a few popular social video platforms:
Facebook Watch – Focuses on social engagement and bringing audiences together through their Watch Parties.
Instagram – One of the main and dominant visual storytelling platforms with currently over 1 billion users.
TikTok – “The Gen Z-favorite social video platform where you can go to get your next 15 minutes of fame.” TikTok grew five times in 2020 compared to 2019 and is now the most downloaded app in the world.
Plan your video types
Once you figure out which platforms you want to use, you should start planning your video content types. It’s important to make a schedule of what you’ll be posting on your social platforms each week. Will it be educational tutorials each Monday morning? Inspirational lessons every Wednesday afternoon? According to one study, 48% of consumers want the video to reflect the specific product or service that they own or are interested in. Determine what type of video works best for your brand and you’ll be on the right track.
There’s always a little bit of effort required in order to make a substantial difference in your overall marketing, but with a little time, research and thought, you’ll be well on your way to sharing the right video content to your ideal customers.
Author: Laci Johnson