Our commitment to diversity, equity, and inclusion
Our guiding principles
These steps guide our efforts:
- Deep dive into demographics – Use market insights to truly know your audience.
- Give everyone a voice- Create space for diverse identities and perspectives at the leadership table.
- Say it and do it – We implement inclusion into all of the organization’s communication and marketing by creating cross-functional collaborations for DEI.
- Celebrate diverse identities- We acknowledge diverse identities and engage in allyship beyond awareness months or holidays.
- Pay attention to our words- We are intentional with language and avoid appropriations.
- Avoid stereotypes- We consider tone and context to ensure that we’re not perpetuating stereotypes
What is Inclusive Marketing?
Inclusive marketing refers to the messaging, people, processes and technologies that enable marginalised or underrepresented groups to fully experience and connect with brands.
Marketing that is truly inclusive considers all facets of a person’s social identity, such as race, gender identity, age, sexual orientation, body type, ethnicity, culture, education, language, religion/spirituality, physical/mental ability, socio-economic status, etc. It should also account for intersectionality, which means recognizing that a single person may represent many identities or dimensions and acknowledging the nuances inherent in every individual’s personality and preferences. (Xavier, 2020)
The AMA DEI Chapter Pledge
Resources
12 Ways Companies Are Boosting Their DEI
SHRM (Society for Human Resource Management)
How to be an Anti-Racist
Ibram X Kendi
Why Does Implicit Bias Matter for Marketing?
Waywardkind.com
The Keys to Allyship: Understanding What an Ally Is and the Role They Play in an Inclusive
Diversity Inc Best Practices
We want to hear from you
Diversity, equity, and inclusion is a continuous journey of growth, understanding, and learning. One of our most important goals this year is to ensure that we put a stronger emphasis on our DEI efforts, and create an organization where no one feels they are unheard.
You are a valued member of this community and without you, we would not be the organization we are today. We invite you to share your feedback, comments, suggestions, ideas, and feelings. The power of your voice can help drive powerful change in our community.
