OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION
Our Marketing Guiding Principles
At AMA New Jersey, we prioritize inclusive marketing through thoughtful language, visuals, social media, and strategies to ensure that we reflect our commitment to diversity, equity, and inclusion (DEI) in all of our communication efforts, and that they support a sense of belonging for all stakeholders.
We follow the steps below to guide our marketing and communication efforts:.
- Deep dive into demographics - Use market insights to truly know your audience.
- Give everyone a voice- Create space for diverse identities and perspectives at the leadership table.
- Say it and do it - We implement inclusion into all of the organization’s communication and marketing by creating cross-functional collaborations for DEI.
- Celebrate diverse identities- We acknowledge diverse identities and engage in allyship beyond awareness months or holidays.
- Pay attention to our words- We are intentional with language and avoid appropriations.
- Avoid stereotypes- We consider tone and context to ensure that we’re not perpetuating stereotypes
What is Inclusive Marketing?
Inclusive marketing refers to the messaging, people, processes and technologies that enable marginalised or underrepresented groups to fully experience and connect with brands.
Marketing that is truly inclusive considers all facets of a person’s social identity, such as race, gender identity, age, sexual orientation, body type, ethnicity, culture, education, language, religion/spirituality, physical/mental ability, socio-economic status, etc. It should also account for intersectionality, which means recognising that a single person may represent many identities or dimensions and acknowledging the nuances inherent in every individual’s personality and preferences. (Xavier, 2020)
Sources: Xavier, R. (2020, January 14). Let's talk about inclusive marketing. LinkedIn Article. Retrieved September 14, 2021, from
https://www.linkedin.com/pulse/why-we-still-lagging-inclusive-marketing-roselyn-xavier
We'd love to hear from you
Diversity, equity, and inclusion is a continuous journey of growth, understanding, and learning. One of our most important goals this year is to ensure that we put a stronger emphasis on our DEI efforts, and create an organization where no one feels they are unheard.
You are a valued member of this community and without you, we would not be the organization we are today. We invite you to share your feedback, comments, suggestions, ideas, and feelings. The power of your voice can help drive powerful change in our community.