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AMA New Jersey
Home
About Us
  • About AMA New Jersey
  • Meet the Team
  • Commitment to Diversity
  • Past Presidents
  • Contact Us
Get Involved
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OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION

Our Marketing Guiding Principles

At AMA New Jersey, we prioritize inclusive marketing through thoughtful language, visuals, social media, and strategies to ensure that we reflect our commitment to diversity, equity, and inclusion (DEI) in all of our communication efforts, and that they support a sense of belonging for all stakeholders. 


We follow the steps below to guide our marketing and communication efforts:. 


  • Deep dive into demographics - Use market insights to truly know your audience. 
  • Give everyone a voice- Create space for diverse identities and perspectives at the leadership table. 
  • Say it and do it - We implement inclusion into all of the organization’s communication and marketing by creating cross-functional collaborations for DEI.
  • Celebrate diverse identities- We acknowledge diverse identities and engage in allyship beyond awareness months or holidays. 
  • Pay attention to our words- We are intentional with language and avoid appropriations.
  • Avoid stereotypes- We consider tone and context to ensure that we’re not perpetuating stereotypes  


What is Inclusive Marketing?

Inclusive marketing refers to the messaging, people, processes and technologies that enable marginalised or underrepresented groups to fully experience and connect with brands.


Marketing that is truly inclusive considers all facets of a person’s social identity,  such as race, gender identity, age, sexual orientation, body type, ethnicity, culture, education, language, religion/spirituality, physical/mental ability, socio-economic status, etc. It should also account for intersectionality, which means recognising that a single person may represent many identities or dimensions and acknowledging the nuances inherent in every individual’s personality and preferences. (Xavier, 2020)


Sources: Xavier, R. (2020, January 14). Let's talk about inclusive marketing. LinkedIn Article. Retrieved September 14, 2021, from 

https://www.linkedin.com/pulse/why-we-still-lagging-inclusive-marketing-roselyn-xavier

The AMA DEI Chapter Pledge

The AMA DEI Chapter Pledge was born from a need to address the social injustice issues that were brought into laser focus in 2020. Although these issues existed for years, many AMA Chapters did not have tools, language or resources to address them. Chapter leaders from across the country worked together to create the DEI Chapter Pledge, a document outlining our united commitment to diversity, equity, and inclusion. This pledge is the foundation of our initiative to create a better world for our members and the community at large.

Read the Pledge

resources

Article: 12 Ways Companies Are Boosting Their DEI

Article: Why Does Implicit Bias Matter for Marketing?

Article: 12 Ways Companies Are Boosting Their DEI

Source: SHRM (Society for Human Resource Management)

Learn more

Book: "How to be an Anti-Racist"

Article: Why Does Implicit Bias Matter for Marketing?

Article: 12 Ways Companies Are Boosting Their DEI

Author: Ibram X Kendi

Learn more

Article: Why Does Implicit Bias Matter for Marketing?

Article: Why Does Implicit Bias Matter for Marketing?

Article: Creating Diverse Summer Stock Photos with Photographer Carlos David

Source: Waywardkind.com

Learn more

Article: Creating Diverse Summer Stock Photos with Photographer Carlos David

Article: The Keys to Allyship: Understanding What an Ally Is and the Role They Play in an Inclusive

Article: Creating Diverse Summer Stock Photos with Photographer Carlos David

Source: Shutterstock.com

learn more

Article: The Keys to Allyship: Understanding What an Ally Is and the Role They Play in an Inclusive

Article: The Keys to Allyship: Understanding What an Ally Is and the Role They Play in an Inclusive

Article: The Keys to Allyship: Understanding What an Ally Is and the Role They Play in an Inclusive

Source: Diversity Inc Best Practices

learn more

Article: There’s a Big Difference Between Cultural Appreciation and Appropriation

Article: The Keys to Allyship: Understanding What an Ally Is and the Role They Play in an Inclusive

Article: The Keys to Allyship: Understanding What an Ally Is and the Role They Play in an Inclusive

 Source: Healthline

learn more

Article: Inclusive Language in Marketing Isn’t Just Important — It’s Essential

Article: Inclusive Language in Marketing Isn’t Just Important — It’s Essential

Article: Inclusive Language in Marketing Isn’t Just Important — It’s Essential

Source: Linkedin

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Video: 7 Myths about Cultural Appropriation DEBUNKED! | Decoded

Article: Inclusive Language in Marketing Isn’t Just Important — It’s Essential

Article: Inclusive Language in Marketing Isn’t Just Important — It’s Essential

Source: MTV News

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Video: If Microaggressions Happened to White People | Decoded

Article: Inclusive Language in Marketing Isn’t Just Important — It’s Essential

Video: If Microaggressions Happened to White People | Decoded

Source:  MTV News 

learn more

We'd love to hear from you

Diversity, equity, and inclusion is a continuous journey of growth, understanding, and learning.  One of our most important goals this year is to ensure that we put a stronger emphasis on our DEI efforts, and create an organization where no one feels they are unheard.  


You are a valued member of this community and without you, we would not be the organization we are today. We invite you to share your feedback, comments, suggestions, ideas, and feelings. The power of your voice can help drive powerful change in our community.

Contact Us

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