Our Marketing Guiding Principles
At AMA New Jersey, we prioritize inclusive marketing through thoughtful language, visuals, social media, and strategies to ensure that we reflect our commitment to diversity, equity, and inclusion (DEI) in all of our communication efforts, and that they support a sense of belonging for all stakeholders.
We follow the steps below to guide our marketing and communication efforts:.
What is Inclusive Marketing?
Inclusive marketing refers to the messaging, people, processes and technologies that enable marginalised or underrepresented groups to fully experience and connect with brands.
Marketing that is truly inclusive considers all facets of a person’s social identity, such as race, gender identity, age, sexual orientation, body type, ethnicity, culture, education, language, religion/spirituality, physical/mental ability, socio-economic status, etc. It should also account for intersectionality, which means recognising that a single person may represent many identities or dimensions and acknowledging the nuances inherent in every individual’s personality and preferences. (Xavier, 2020)
Sources: Xavier, R. (2020, January 14). Let's talk about inclusive marketing. LinkedIn Article. Retrieved September 14, 2021, from
The AMA DEI Chapter Pledge was born from a need to address the social injustice issues that were brought into laser focus in 2020. Although these issues existed for years, many AMA Chapters did not have tools, language or resources to address them. Chapter leaders from across the country worked together to create the DEI Chapter Pledge, a document outlining our united commitment to diversity, equity, and inclusion. This pledge is the foundation of our initiative to create a better world for our members and the community at large.
Source: SHRM (Society for Human Resource Management)
Author: Ibram X Kendi
Source: Diversity Inc Best Practices
Source: MTV News
Source: MTV News
Diversity, equity, and inclusion is a continuous journey of growth, understanding, and learning. One of our most important goals this year is to ensure that we put a stronger emphasis on our DEI efforts, and create an organization where no one feels they are unheard.
You are a valued member of this community and without you, we would not be the organization we are today. We invite you to share your feedback, comments, suggestions, ideas, and feelings. The power of your voice can help drive powerful change in our community.