We believe marketing has the power to make a difference. As innovators, strategizers, ambassadors, and storytellers, we shape narratives that communicate value, create meaning, and establish societal norms.
As chapter leaders in the AMA, we recognize that there is inequity in our marketing community and organization and that we can do more to address these gaps. The catalyst of our actions stems from the unjust murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless other lives lost due to police brutality. Our inaction and silence in the past have resulted in hurt, exclusion, and harm in ways that we cannot measure, but we are committed to rectifying this and ensuring that our efforts are sustainable and far-reaching.
Starting today, we will use our platform to better help individuals and companies support diversity, equity, and inclusion in the industry, beginning with centering and amplifying the voices of our black, brown, and indigenous communities (BIPOC). As a chapter of the American Marketing Association and as marketers representing a diverse set of industries and disciplines:
Together, we will use the power of our collective voices to outline the roles marketers can play in standing for and delivering on inclusion; the ideals, values, and principles that promote equality, respect, and unity.
Watch the AMA DEI Chapter Pledge brought to life!
Diversity, equity, and inclusion is a continuous journey of growth, understanding, and learning. One of our most important goals this year is to ensure that we put a stronger emphasis on our DEI efforts, and create an organization where no one feels they are unheard.
You are a valued member of this community and without you, we would not be the organization we are today. We invite you to share your feedback, comments, suggestions, ideas, and feelings. The power of your voice can help drive powerful change in our community.