Inclusive marketing refers to the messaging, people, processes and technologies that enable marginalised or underrepresented groups to fully experience and connect with brands.
Marketing that is truly inclusive considers all facets of a person’s social identity, such as race, gender identity, age, sexual orientation, body type, ethnicity, culture, education, language, religion/spirituality, physical/mental ability, socio-economic status, etc. It should also account for intersectionality, which means recognizing that a single person may represent many identities or dimensions and acknowledging the nuances inherent in every individual’s personality and preferences. (Xavier, 2020)
SHRM (Society for Human Resource Management)
Ibram X Kendi
Diversity Inc Best Practices
Diversity, equity, and inclusion is a continuous journey of growth, understanding, and learning. One of our most important goals this year is to ensure that we put a stronger emphasis on our DEI efforts, and create an organization where no one feels they are unheard.
You are a valued member of this community and without you, we would not be the organization we are today. We invite you to share your feedback, comments, suggestions, ideas, and feelings. The power of your voice can help drive powerful change in our community.
© 2023 AMA New Jersey, All Rights reserved.