Voice search is trending more these days and many businesses are beginning to use this tool to enhance their online presence. Voice search is defined as speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field. One of the main reasons that many people use voice search is to use spoken voice commands, rather than typing. According to an article from Wordstream, “Voice search queries often return similar – if not virtually identical – results as typed queries. It’s just a lot easier and more convenient to speak your query rather than type it.” There are plenty of ways that business owners can learn how to implement voice search for their businesses. Below are a few ways to get started:
- Get your business listed on Google my Business
Generally when a new business opens up, a Google Business page is one of the first things a business owner will want to create. Having your business listed on Google gives you more recognition and also boosts your SEO. An article from Synup.com states, “Sites like Yelp, Facebook, Yellow Pages, and Google My Business can help increase your online citations and help you establish a strong online presence.”
- Capitalize on business reviews
Reviews are extremely important when it comes to having a positive image online. A negative or positive review can be the “make or break” of how your customers feel about your business. For most businesses, the more positive reviews you have, the more likely your business will show up on voice search. Keeping track of these reviews and giving feedback to your customers are crucial when it comes to displaying to the public how you really feel about your visitors. Make sure that you are monitoring reviews and try your best to acknowledge each one so that those positive reviews continue to pile up!
- Make your website mobile
If your business has a website, it’s important to make sure your site is designed for mobile devices. As technology continues to improve and expand, many people opt directly to using their cell phones to search for businesses, especially when they’re on the go. In order for your business to appear in voice search results, you’ll want to set up a mobile website. Synup mentions, “In order to optimize your website for mobile, you’ll need to make sure that it has a design that is responsive to mobile screens.” This can include, making sure your content is optimized for smaller screens, making sure your site is running at a decent speed; your site content should load in less than two seconds, and finally, making sure your website content matches on all screens if you have different versions of your site.
Figuring out how to implement voice search for your businesses doesn’t have to be as difficult as it sounds. Follow a few of these simple steps and your business will be on the right track.
Author: Laci Johnson