Global exposure and convenience are the USPs of e-commerce. It is especially helpful for small businesses due to reduced costs and a wider audience reach. More than 2.14 billion people worldwide were expected to purchase goods and services online in 2021 which was up from 1.66 billion global digital buyers in 2016. This is mostly due to ease and competitive prices along with genuine reviews for a seamless experience.
Studies have found that 60% of people reach a brand online before making a purchase. So, it is crucial to optimize your site by creating a robust e-commerce strategy. It can help produce immediate ROI, retarget consumers and drive traffic. A reliable digital marketing firm offers customized plans without having to spend a fortune. Business owners are able to generate better leads and sales and beat the competition. Here’s how.
Keyword Research
High-volume low competition long-tail keywords account for 91.8% of all search queries. It is especially necessary for product pages. This way Google can surface the website in SERPs to help searchers know what to find on the page. Use words like ‘Hand Stitched Hard Ground Size 5 Football’ instead of just ‘football’. It will target customers with a clear purchase intent rather than the ones in the awareness stage of the sales funnel. Replace stale content and make sure the landing page is SEO-friendly with strategic keyword placement.
Image Alt Text
These are descriptive words in place of an image. It helps visually impaired audiences to learn about your products while allowing Google to rank your shop higher. Alt text is usually ideal for non-decorative images to convey the core content. Keep it as crisp as possible and try not to embed text in the photos. It is a good way to stand out in the industry since 55% of all websites do not use this strategy.
Be a Social Butterfly
Customers must be able to browse your products on social media. Studies have found that 30% of all consumers between the ages 18 and 35 have bought items from social pages. The most success of e-commerce are seen on Pinterest, Instagram and Etsy which are effective platforms to target audiences and drive traffic. Try to target engagement, collaborate with influencers, invest in paid advertising and promise an instant reply. All of these are effective lead-generation tools that can offer a smooth product discovery.
Send Emails
Well-crafted newsletters are an element that can help skyrocket sales. Subscribers sign up to hear from you!. Personalize the content for different segments and offer discount coupons to loyal customers. Make sure the mail is visually appealing and appears beautiful on the mobile screen. Keep testing the mail campaigns. A welcome mail and abandoned cart mail series are great ways to interact with your targeted audience. You may also ask for valuable reviews from existing and new customers in the mail.
Offer multiple payment methods, organize loyalty programs, include advanced product filtering and highlight new launches. A customized outreach is also an excellent idea for better relationships.
