Google processes 99,000 search queries per second in 2022. This makes it over 8.5 billion searches every day. So, business success is closely linked to online visibility. It is vital to focus on organic search to reach the top of SERP so that potential buyers can find you easily when checking products on the web. This is when search engine optimization comes into play by building content while keeping Google’s algorithms in mind. SEO helps to improve your website’s position on the results page, enhances PPC success and boosts traffic.
No wonder the SEO service market is expected to reach $63.19 billion in 2022 from $51.74 billion in 2021 growing at a CAGR of 22.1%. Businesses in the US are spending over $80 billion on SEO which is higher than the figure in 2018. You may also consider looking at a few tips to design a page with strong SEO.
- Understand Search Intent
‘Do’ is transactional intent, ‘know’ is informational intent and ‘go’ is navigational intent. All of them help understand where the user is in the marketing funnel. Try to determine your audience’s goals and know which results search engines are populating for their queries. Now provide valuable and well-researched data with long-tail keywords to the users as per your business needs to fetch more organic traffic.
- Mobile-Friendly SEO
Mobile devices generated 54.4% of global website traffic in 2021. Studies also found that 46% of all Americans spend 5-6 hours on their phones per day. So, try to optimize for mobile SEO by improving load time, ensuring responsive design, easy CTAs and using a clean navigation bar. Create a positive mobile environment for your audience for revenue growth.
- Website Navigation
Search engines will consider well-structured website navigation to understand which page is vital and which is not. Use fixed scrolling bars, do cross-link in silos, use a mega menu for chunks of content and avoid using JavaScript in navigation. Keep it simple, clear and consistent for an excellent user experience.
- Optimize for Voice Search
More than half of all smartphone users engaged with voice technology on their devices in 2020 and 41% of adults use it at least once a day. A few strategies for voice search optimization success would be focusing on conversational keywords, understanding customer device behavior and avoiding jargon.
- Focus on UX
UX designs have a powerful and direct impact on SEO rankings. Studies have found that the ROI on UX investment is 9,900%. It uses metrics like header layout, stability or navigation to analyze user engagement. SEO and UX go hand in hand since the former brings traffic and the latter converts. Take care of elements like friendly URL structure, mobile responsiveness and page speed to provide top-notch engagement and experience across all devices. This is necessary since 70% of users may abandon their cart due to poor UX.
- Technical On-Page SEO
Use crisp descriptive URL slug, consider internal links and detect errors in PageSpeed Insights. Try to optimize for readability, use proper meta description and include keywords in the title. Fix and improve these technical aspects to help the website be faster and easier to crawl for search engine bots and ultimately index the site more efficiently.
Chrome will stop supporting third-party cookies by the end of 2023. Yet, SEO will continue to thrive since it remains uneffaced by the privacy laws shift. So, try to put these tips into action for the desired outcome.
By Seanna Iraci
