Getting to Know AMA Volunteer Vidya Mahesh

How long have you been a volunteer with AMA New Jersey?

2 Months

Why did you decide to join the AMA NJ Volunteer team?

AMA NJ Volunteering is one of the finest opportunities to build your skills and advance your career. AMA NJ Volunteering provides exposure to Marketing experts and grows your professional network to explore more opportunities.

What do you enjoy doing outside of your professional life? Hobby? Interests?

I like to cook and have a nice time with my family. I like to organize events for social gatherings. I also write reviews and personal blogs (Medium)

What upcoming AMA NJ projects are you most excited about?

Analyzing the performance analytics of the Content management system (CMS), repurposing, retargeting, and testing the content based on target audience preferences.

What do you enjoy most about marketing or the industry you work in?

The digital marketing industry is highly competitive and challenging, it needs to stay updated with the changing technologies and know the pulse of changing consumer behaviors. As a SEO and content marketer I enjoy exploring , learning and experimenting various ways of doing things.

Which AMA event has been most memorable for you and why?

The “Brand Bowl 2023” conducted by AMANJ via Zoom grabbed my attention. The highlights of the most successful and worst ads and the diverse opinions are presented and categorized very well.

Do you have anything else you would like to share with prospective volunteers and members?

My digital marketing journey through various platforms and projects handled, helped me learn and dive into Social Media Marketing, Search Engine Optimization, and Email marketing. Those mentors and networks further assisted me to grow and level up to explore deeper with knowledge of HTML, CSS, and then hands-on SQL up the ladder to deliver quality and now thriving to learn analytics deeper to handle business intelligence to deliver value with quality and the journey is proudly continuing with AMA NJ to magnify and widen my knowledge and experience.

Connect with Vidya on LinkedIn!


What is a book, movie, TV show, or other form of entertainment that you would recommend?

Wings Of Fire by A P J Abdul Kalam, Impressive Movie -Mulan, and the TV show the best must watch- Wednesday

Why is continuing education important to you? *

To satisfy the ever-changing demands and consumer preferences, innovation and customization are very important, hence constant updating of skills are very essential. To be successful and to survive in the competitive market continuous learning is the key.

How important is networking to you, and why? *

Networking is very crucial to stay updated with current trends in the market. Networking opens doors to exploring more opportunities and ideas to plan our career and skill development.

What is your goal as a board member this year? *

To provide high-quality content by collaborating with the Blog and volunteer team and help in strategic decision-making by contributing to performance analytics and meet the requirements of AMA NJ audience.

What is your favorite quote or inspirational saying? *

“Winners never quit, Quitters never win”!

What is your favorite example of a well-executed marketing campaign? *

Oreo is very competitive and excellent in their marketing campaigns

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