The Digital Marketing World Forum (DMWF) prides itself on its global brand speaker line-up and the latest case studies within digital marketing, and it did not disappoint! AMA New Jersey had the pleasure of attending #DMWF North America in Brooklyn, NY on September 11 and 12. Read key insights and highlights below:
Content & Digital Brand Strategy Track
Brand Relevance – Zeena Koda
Focus your efforts on one or two platforms that you can truly own and reach your audience:
- Where is my audience?
- Am I taking chances?
- Creating relevant convos—projecting not reacting!
- Jumping into trend discussion–timing is crucial.
- Is my content sexy? Is it going to grab people’s attention in this oversaturated media landscape?
Building character for your brand.
- Consumers are looking for real opinions in real time; they can tell when its manufacturer or ingenious.
- Fun > Serious: capitalize on the fun aspects of your brand for higher engagement
Explore Unlikely Avenues.
- TikTok
- Venmo (leaderboard capabilities)
- Waze
Panel: Effective Storytelling in a crowded environment
- Optimize for each platform. It’s a missed opportunity if you are using identical content across all channels—you won’t reach or truly engage with the audience you are targeting.
- Different generations consume media differently. Know your audience and know what they want to see, how they want to see it, and where they want to see it.
- Repurpose content into different formats and styles. Cut a video into a teaser or story that leads to longer form content.
Influencer Marketing & Social Media Marketing Track
Panel: Social Media
Influencers
- No longer the world of freebies. Importance of influencer knowing your product and brand. Volvo’s influencer partners actually purchase/lease the vehicle so they can speak genuinely about their experience and preferences.
- Micro-Influencers: Stronger connection with your target audience and drives results in a more sustainable way.
Social Commerce
- Shifting your focus from views to subscribers and meaningful relationships.
- Creating Community: How much time is my audience spending with me (intent & time spent metrics). The more time spent, the higher their intent, the increased likelihood of consideration, purchase, and longterm relationship.
Chatbots
- Augments the human experience, does not replace it.
- To be successful with chatbot automations, you must be thoughtful and strategic—what makes the most sense for an automatic experience.
- Keep an eye out for increasing laws about disclosing what is an automated experience.
eCommerce / UX & CX Track
Personalization: Experiences and Products That Do More For Your Customers
Personalization is..
- creating a custom/tailored experience
- solving a problem for customers
- helping a customer easily get from point A to point B with less resistance
It’s all a spectrum, with cosmetic and fundamental personalizations on opposite ends.
- Framework
- Cosmetic: utilize simple technology to delight the customer, e.g. customer’s name
- Fundamental: utilize complex technology to curate or rank based on a customer’s interests.
- Signals (inputs)
- Cosmetic: based on user provided information (explicit signal/feedback) these personalization can improve how a user feels about a brand (positive sentiment). Examples of explicit signals include an up or down vote,
- Fundamental: these personalizations are easier at scale as they are implicit inputs, e.g. instagram’s suggestions are inferred
View insights from the 2019 Data & Disruptive Tech track, here, or live tweets from the conference via @amanewjersey #DMWF. The next Digital Marketing World Forum will be held in Amsterdam on November 25 & 26, 2019. For additional details, click here.
Author: Cassandra Boyce
