Social media has rapidly become an indispensable part of our lives. Studies have found that users between the ages of 16 and 64 spent 2 hours and 24 minutes per day on average, across the world, on social media in 2020. These numbers indicate a stellar opportunity to make the most of your marketing efforts. Many companies have already identified social media as an effective marketing platform, and their use of these platforms will most likely increase in 2021. With no social presence, you could be missing out on opportunities to reach your target audience.
So with that said, here’s how to craft a well-executed social media strategy to reap all of its greatest benefits.
Use all channels
Integrating organic content on every platform can increase engagements and interactions. Create highly visual stories for Instagram, events on Facebook, and professional posts for LinkedIn. Make them mobile-friendly for a seamless experience to attract and convert.
Try split testing
A split test is to analyze whether certain elements are driving engagement. Tweaking your strategy based on such analysis can spike your ROI by at least 30%. So, check which content is performing well and on which day and at which time. Keep changing the variables, like headlines or hashtags, to see how your metrics are impacted.
Create goals
Strong goals are imperative to business success. According to Blogging Wizard, you should make your goals attainable, align them with your marketing needs, and break them down into small actionable steps. This will help you measure your progress better.
Engage with users
In case you are launching a new product or service or introducing special offers, take the time to follow up with engaged social users. It will help build relationships, boost potential customers, and might lead to additional sales as well.
Utilize micro-influencers
Micro-influencers are effective because they have hyper-engaged niche audiences, unlike celebrities with followers from various markets. HubSpot suggests enlisting the help from a micro-influencer by getting them to write a post, publish a review, or share your products on social media. A study by The Keller Fay Group and Experticity found that 82% of respondents are likely to follow micro-influencer recommendations.
Upgrade the Content
Use high-quality resources, structure them well, and aim to trigger emotions. Include stunning graphics and eye-catching live videos for your brand. This will wow your audience and help connect with them much better.
Hire an expert
Experts can foster collaboration and innovation, and offer the most comprehensive knowledge. This can move your business forward and open doors to new opportunities.
Look ahead
Keep yourself updated with changing trends and techniques. Stay on top of the Instagram and Facebook algorithms. This is crucial, since what might be trending in 2020 could be totally obsolete in 2021.
Overall, revamp your social media strategy by reviewing audience insights and assessing analytics regularly. This way, you are more likely to enhance engagement with prospects and improve conversion rates.
Author: Christina Diecidue
