Analytics is the systematic computational analysis of data or statistics. In business, analytics help to derive meaning from data in order to make informed business decisions. Since organizations are generating tremendous amounts of data daily, there is a high need to interpret and analyze the data. Based on recent market research by leading consulting firms and business schools, 71% of global enterprises predict their investments in analytics will accelerate. This is a result of the wide range of areas analytics can help business in, such as: customer relationship management, financial management, marketing, and more.
Google Data Studio is a tool to help organizations make sense of their data. It is a large part of the Google Analytics 360 Suite, which includes a variety of tools to convert data into useful information through data visualization. Google data studio is a great advantage for organizations leveraging google software technologies. Analytics in these different areas can help organizations understand the data available to them.
Here are the top five benefits of adopting Google Data Studio:
1. Ability to create customized & advanced reports
Google Data Studio has streamlined the process of making data understandable, easy to read, and simple to understand. This impacts organizations ability to visualize data with reports that make data easy to understand and show to clients.
2. Flexibility to Pull Data from multiple sources
Any data that can be put on Google Sheets can be pulled into Data Studio. This impacts the organization by allowing data from other sources such as AdWords, BigQuery, YouTube Analytics, and more to be included in the analysis.
3. Provision of Real-time updates
Data Studio reports are dynamic meaning when a data source is updated the results are reflected immediately. This impacts the organization by ensuring their reports are always up to date with the most recent data.
4. Enables Cross -Collaboration
Data Studio is like Google Drive meaning it updates automatically and allows multiple users to be on at once. This impacts the organization to be able to collaborate on reporting.
5. Dashboard Templates and easy Integration
Ability to create quick Dashboards as well as integrate the dashboard in an ecosystem that is capable of reading HTML and can simply copy and paste the iframe snippet.
The adoption of analytics technology is rapidly increasing among enterprises especially within operations, marketing and sales functions which empowers managers and executives to make important business decisions based on data insights, trends and patterns impacting their business.
Overall, Google Data Studio is a powerful analytics tool for organizations who need an analytics platform. Users of the tool love its easy-to-use format and its reporting which makes it a good choice to consider.
Author: Somesh Chablani